Can Any Inbound Linking Hurt My Ranking?

No Comments

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources.

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing.

What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn’t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard.

At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i’m sure you will be able to work out, this will ultimately cost you business.

The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they’re visiting for a reason. Your site has something they want, Whether this be your product, service, and/or information. If they are unable to obtain what they’re looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal.

There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer’s perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren’t what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn’t good enough to sell your product or services.

If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn’t go to waste on an inferior design, which contains any of the above. Asking questions won’t cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business.

The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words.

According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, “Building Your Site.”

Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.

Your main page should specifically let your visitors know exactly what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can’t find your product or service, they definitely won’t waste a lot of time looking for it. They’ll go on to the next site and probably never return. They’re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames. Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.

Design a quality e-book to give to your visitors. It’s not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you’re writing about your true passion then you shouldn’t have any trouble coming up with something to write about. For further information on e-books, read the article entitled, “How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away.”

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
No Comments
  1. Pingback: stromectol covid 19

  2. Pingback: cheap canadian viagra online

  3. Pingback: tadalafil 40 mg online reviews

  4. Pingback: tadalafil treatment for painful erection

  5. Pingback: order viagra no prescription

  6. Pingback: ivermectin 3mg tablets price

  7. Pingback: para que sirve vardenafil

  8. Pingback: cost of stromectol

  9. Pingback: stromectol covid

  10. Pingback: ivermectin brand name

  11. Pingback: purchase oral ivermectin

  12. Pingback: levitra 20mg price in usa

  13. Pingback: compounding pharmacy synthroid

  14. Pingback: sildenafil tablet

  15. Pingback: remedy rx pharmacy

  16. Pingback: how much is sildenafil

  17. Pingback: cialis online pills

  18. Pingback: liquid tadalafil citrate

  19. Pingback: difference between viagra and levitra

  20. Pingback: ivermectin pill cost

  21. Pingback: voltaren gel website

  22. Pingback: wellbutrin and venlafaxine

  23. Pingback: tamsulosin propecia

  24. Pingback: tizanidine package insert

  25. Pingback: use of spironolactone in liver cirrhosis

  26. Pingback: action of sitagliptin

  27. Pingback: synthroid contact

  28. Pingback: 60 minutes semaglutide

  29. Pingback: repaglinide patent expiration

  30. Pingback: does abilify help with anxiety

  31. Pingback: acarbose estrutura

  32. Pingback: what is robaxin used to treat

  33. Pingback: protonix 40mg

  34. Pingback: 30 mg remeron

  35. Pingback: actos cirrhosis

  36. Pingback: prozac vs celexa

  37. Pingback: what is the drug baclofen used for

  38. Pingback: is buspar addictive

  39. Pingback: bupropion seizure threshold

  40. Pingback: does ashwagandha help with weight loss

  41. Pingback: side effects of augmentin

  42. Pingback: aripiprazole 2 mg

  43. Pingback: salicylic acid aspirin

  44. Pingback: when to take allopurinol

  45. Pingback: amitriptyline for fibromyalgia

  46. Pingback: diltiazem classification

  47. Pingback: flomax liver failure

  48. Pingback: flexeril alcohol

  49. Pingback: how long does it take for contrave to work

  50. Pingback: how to tell if effexor is working

  51. Pingback: ddavp aspirin reversal

  52. Pingback: depakote iv

  53. Pingback: ezetimibe drug class

  54. Pingback: how to wean off citalopram 20mg

  55. Pingback: diclofenac 75 mg

  56. Pingback: augmentin vs amoxicillin

  57. Pingback: what is cozaar used to treat

  58. Pingback: amoxicillin-pot clavulanate 875-125 mg

  59. Pingback: does bactrim cause diarrhea

  60. Pingback: bactrim ds for sinus infection

  61. Pingback: ciprofloxacin interactions with drinking alcohol

  62. Pingback: cephalexin contiene penicilina

  63. Pingback: spiraldynamics

  64. Pingback: gabapentin myelogram

  65. Pingback: flagyl malawi

  66. Pingback: a

  67. Pingback: can you take benadryl with zoloft

  68. Pingback: list

  69. Pingback: link

  70. Pingback: 911

  71. Pingback: semaglutide dosage for weight loss

  72. Pingback: side effects of rybelsus 3 mg

  73. Pingback: semaglutide for weight loss

  74. Pingback: lisinopril verapamil

  75. Pingback: pastilla glucophage

  76. Pingback: lasix neonates

  77. Pingback: tamoxifen bluthochdruck

  78. Pingback: can you take lyrica and subutex together

  79. Pingback: valacyclovir bioequivalence

  80. Pingback: gabapentin gebrauchsanweisung

  81. Pingback: para q sirve sulfamethoxazole

  82. Pingback: metronidazole netdoctor

  83. Pingback: cialis name

  84. Pingback: tadalafil and avanafil

  85. Pingback: cialis canadian pharmacy no prescription

  86. Pingback: tadalafil 5 mg tablet

  87. Pingback: where can i get cheap viagra

  88. Pingback: sildenafil australia buy

  89. Pingback: sildenafil 100mg price canadian pharmacy

  90. Pingback: cheap viagra tablets uk

  91. Pingback: lowest cost viagra online

  92. Pingback: sildenafil tabs 20mg

  93. Pingback: vyvanse online pharmacy

  94. Pingback: cialis pills pictures

  95. Pingback: 20mg tadalafil

  96. Pingback: viagra medicine price in india

  97. Pingback: best otc female viagra

  98. Pingback: liquid tadalafil reviews

  99. Pingback: spironolactone pharmacy online

  100. Pingback: india online pharmacy store

  101. Pingback: which is better cialis or levitra

  102. Pingback: tadalafil pulmonary arterial hypertension

  103. Pingback: what does cialis do

Leave a Comment